As pioneers of this technology, we believe that we have the responsibility to guide its launch to developers and the general public. We have worked hard to create principles that accurately reflect the values we espouse as technologists. We have sought the insights of machine learning researchers, our investors, ethics professors, and many others.
Our tech is still at its early stage but it will likely improve fast and become widespread in a few years - it is inevitable. Therefore the key question is more about how to introduce it to the world in the best possible manner so that the risk of misuse is avoided as much as possible. This is the approach that we consider the best:
Imagine that we had decided not to release this technology at all. Others would develop it and who knows if their intentions would be as sincere as ours: they could, for example, only sell the technology to a specific company or an ill-intentioned organization. By contrast, we are making the technology available to anyone and we are introducing it incrementally so that society can adapt to it, leverage its positive aspects for good, while preventing potentially negative applications.